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What Olivetti Style Teaches Us About Lasting Aesthetic Legacy

Lavazza. Alessi. Olivetti. Campari. These brands evoke images of products, advertisements, or memories of our past: the aroma of Lavazza coffee or an Alessi coffee maker at work, the sound of keys on Read More...

Category: Commentary

Authors: Peter Trümmel , Vittoria Magrelli and Alfredo De Massis

My Entrepreneurship Journey: Ireland to the Middle East and America

I grew up in Ireland, and my family hails from Ballyhaunis in County Mayo. Dad was a small business owner, who used his trusty cab to provide service to our neighbors. Dad provided my first exposure Read More...

Category: Applied and Practice

Authors: Kieran Folliard and Eapen Chacko

How Can We Define 'Innovation'?

Innovation is a kind of Holy Grail in the world today. Companies strive for it, consumers often reward it, and policy-makers say we need more of it. But many people still find themselves asking, Read More...

Category: Applied and Practice

Author: Daniel Forbes

Retooling Products to Reach New Markets: The Lindt Candy Dilemma

OVERVIEW The purpose of this exercise is to help entrepreneurship students understand the importance of retooling products to reach new markets. In this exercise students are required to generate and Read More...

Category: Education and Teaching

Author: Kimberly Eddleston