SEARCH RESULTS
Most people would agree that businesses benefit from three core marketing resources: strong market knowledge, great relationships with customers and suppliers, and a sterling public image, brand, and Read More...
Category: Research Insight
Authors: Qilin Hu , Mat Hughes and Paul Hughes
Many entrepreneurs have grown up in a globally integrated, digital world where online commerce and tools make it easy to sell a product or service worldwide. Some startups may even locate an office Read More...
Category: Research Insight
Authors: Alfred Marcus and Mazhar Islam
At dinner recently, a friend (Dave’s) began to kvetch about her adulting son. He had lived with her and her husband for a year after college. Finally, the grumpy, underemployed ingrate had moved Read More...
Category: Commentary
Authors: David Goetz and Melissa Parks
Are founder CEOs better at telling their company’s story? This has been the topic of an ongoing debate among entrepreneurship research scholars. On the one hand, the original founder can bring Read More...
Category: Research Insight
Authors: Michael Howard , Johannes Kolb and Valerie Sy
Should you join the growing number of family businesses that proudly promote the fact that they are (and have been) family owned – for decades, some even for centuries? Or do you prioritize your Read More...
Category: Applied and Practice
Author: Claudia Binz Astrachan
If you’re like many entrepreneurs, you've got a product or service and are looking to increase the number of people you sell it to. Finding and reaching the people who have the problem that your Read More...
Category: Practice Insight
Author: Max Mirho
EDITOR'S NOTE: This article is part of America's Entrepreneurs , a Next Avenue initiative made possible by the Richard A. Schulze Family Foundation and EIX . If you're planning to start a part-time Read More...
Category: Features
Author: Drew Cheneler
It’s been well documented that the design of a label or logo can play a big role in shaping what people think of a brand and whether they buy (Luffarelli et al., 2018; Stamatogiannakis et Read More...
Category: Research Insight
Authors: Ammara Mahmood , Jonathan Luffarelli and Mudra Mukesh
These are turbulent times. Battered from the pandemic’s economic hardship, and following the murder of George Floyd in Minneapolis on May 25, 2020, citizens of all races, ages and other Read More...
Category: Commentary
Authors: Claudia Binz Astrachan , Angelo Perryman , Torsten Pieper and Howard Stevenson
Entrepreneurship comes in different forms, and the experience of being a solo entrepreneur - or a “company of one” - is a form that’s attracting a great deal of interest today. In this Q&A Read More...
Category: Interviews
Authors: Sarah Lempa and Daniel Forbes