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Should You Tweet Like Elon? When It Pays to be Provocative

Entrepreneurs often use social media platforms like Twitter or Instagram as a low-cost way to connect with their ventures' stakeholders. Superstar entrepreneurs often use it to wield their clout, Read More...

Category: Research Insight

Authors: Benedikt Seigner , Hana Milanov , Erik Lundmark and Dean Shepherd

Your Voice Can Influence Your Crowdfunding Success

New ventures needing investment often turn to crowdfunding platforms such as Kickstarter, StartEngine, and Indiegogo to reach funders and generate exposure to angel investors, venture capitalists, Read More...

Category: Research Insight

Authors: Thomas Allison , Benjamin Warnick , Blakley Davis and Melissa Cardon

To Attract Crowdfunding, Mystify Them With Your Logo

It’s been well documented that the design of a label or logo can play a big role in shaping what people think of a brand and whether they buy (Luffarelli et al., 2018; Stamatogiannakis et Read More...

Category: Research Insight

Authors: Ammara Mahmood , Jonathan Luffarelli and Mudra Mukesh