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Intuition Isn't Enough for Entrepreneurs

Entrepreneurial legends like Steve Jobs -- who created blockbuster products without asking anyone if they wanted them – anticipated the market. Many other entrepreneurs have great ideas that never Read More...

Category: Commentary

Authors: Sharon Alvarez , Kathleen Allen and Lars Oddsson

Five Very Fast Ways to Better Understand a New Product or Market

Many entrepreneurship classes focus on student business ideas. The goal of this exercise is to expose students to a variety of tests to validate a business idea quickly: setting up the tests in one Read More...

Category: Education and Teaching

Author: Ethan Mollick

Entrepreneurs Can Benefit Society

Entrepreneurs play a huge role in society by bringing underappreciated products to market -- products that can help people but that big companies are too busy or disinterested to develop. In the Read More...

Category: Commentary

Authors: Daniel Forbes and Eden Blair

Empathy is Central to Entrepreneurship

Successful entrepreneurs not only identify problems that must be solved, but also empathize with the people affected by them. In this discussion, Babson College's Yasu Yamakawa and Brett Smith of Read More...

Category: Commentary

Authors: Yasuhiro (Yasu) Yamakawa and Brett Smith

Helping Students Shake Up the Marketing Mix

Sleepovers at mattress stores, banks that allow depositors to set their own maturity dates on certificates of deposits, a bowling alley that charges by the number of pins that the bowler knocks Read More...

Category: Education and Teaching

Author: Michael Morris

How Lowell Wakefield Made Crab King

While king crab fishing is among the most dangerous and lucrative activities in the world, it is only recent technology that makes it possible to extract this bounty from the sea, from global Read More...

Category: Theory and Research

Author: Sharon Alvarez

How Can We Define 'Innovation'?

Innovation is a kind of Holy Grail in the world today. Companies strive for it, consumers often reward it, and policy-makers say we need more of it. But many people still find themselves asking, Read More...

Category: Applied and Practice

Author: Daniel Forbes

EIX: A Resource for Entrepreneurship Educators and Their Students

Are you looking for high-quality new material to enrich your entrepreneurship courses and freshen up the syllabus? Are you tired of making students pay for subscription resources? Do your students Read More...

Category: Commentary

Author: David Deeds

Change of Heart: Two Companies that Transformed Cardiac Care

One of the benefits of achieving “late middle age” with a relatively intact brain is the perspective one has after participating in an industry for 40 years. My industry background has been Read More...

Category: Theory and Research

Author: John Seaberg

YOXO Founder Discusses the Serious Business of Play

Jeff Freeland Nelson has some unusual advice for young people wanting to become entrepreneurs: major in theater instead of business. It will teach you how to make things, work with others creatively Read More...

Category: Interviews

Author: Daniel Forbes