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Saoirse was intrigued with her launch customer’s request. They criticized some components of her firm’s product for 45 minutes – then asked if the same components could be made out of a Read More...

Category: Research Insight

Authors: Raja Singaram and Gabi Kaffka

  Fail fast is a catchy phrase intended to suggest moving on quickly if a business idea flops. It should not be taken as a license to recklessly trip over basic legal, regulatory, or fundraising Read More...

Category: Practice Insight

Author: Paul Swegle

New firms can attract resources by sending out signals about their quality. They do this because a new firm’s quality is often uncertain and hard to observe. But we don’t know much about what Read More...

Category: Commentary

Author: Tom Vanacker

MAJOR TAKEAWAYS: Make sure you totally understand an industry before you get into it. Don't assume that somebody with equity in your company will work harder. Compliment your competitors in front of Read More...

Category: Interviews

Authors: Catherine Buday and Jon Eckhardt

Meghan Sharkus of ExpressionMed, the eFest2018 grand prize winner, has made it her mission to make life more fun and fashionable for diabetics who must wear insulin devices every day. The colorful Read More...

Category: Commentary

Author: James Beal