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Most businesses say that they put the customer first. Yet customers today are more ready than ever to bolt. The changing fortunes of even venerable chains such as Macy's and Sears shows that no Read More...
Category: Applied and Practice
Authors: Richard Schulze and Kimberly Eddleston
A successful entrepreneur and his family wanted to donate a new building to a state university. What happened next illustrated the maxim that “no good deed goes unpunished.” Because the Read More...
Category: Applied and Practice
Author: James C Wetherbe
Can a socially conscious company be true both to its mission and to its bottom line? If there's conflict, what gets priority? It's a difficult balancing act and missteps can cost customers, Read More...
Category: Commentary
Authors: Ken Harrington , Dave Feldman and Nicholas Vitalari
EDITOR'S NOTE: Click here to play an online version of this game, with interactive options. Americans tend to believe that opportunities to get ahead are available for everyone and that people's Read More...
Category: Education and Teaching
Author: Howard E. Aldrich
This paper is based on a research process used by social anthropologists while investigating a new cultural phenomenon. It involves walking the streets, peeking around corners, observing Read More...
Category: Applied and Practice
Authors: Michael Glauser and Dan Holland
EIX's Dave Feldman talks with the founder and CEO of Mom's Organic Market, whose business started in his mother's garage and has grown like a beanstalk. A self-described former "juvenile Read More...
Category: Interviews
Author: Dave Feldman
When Marnie Abramson started her own environmental consulting business, sustainability was not yet on the radar with most companies. In fact, her partners were asked, "Why are you partnering with a Read More...
Category: Interviews
Author: Dave Feldman
Starting with his first business mowing neighbors' lawns, serial entrepreneur Mike Dulworth relished the freedom of being his own boss. He also preferred solitary sports such as tennis and Read More...
Category: Interviews
Author: Nicholas Vitalari
More than 20 years ago, Steven Aldrich showed the Mosaic Browser to his father, noted entrepreneurship professor Howard Aldrich. It was a time when Steven was imagining a future in helping Read More...
Category: Interviews
Author: Howard E. Aldrich
We've all seen a presentation, sales pitch or TV commercial that really struck home. Whether it made us laugh, think or cry (or something in between), powerful messages with the right Read More...
Category: Education and Teaching
Author: Joan Moser