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Failing Forward: Unsuccessful Crowdfunding Campaigns Can Strengthen Your Venture

Crowdfunding is a powerful tool for nascent entrepreneurs seeking to raise money for their ventures. But many entrepreneurs don't realize that popular crowdfunding platforms such as Kickstarter might Read More...

Category: Research Insight

Authors: Regan Stevenson , Jared Allen and Tang Wang

Your Voice Can Influence Your Crowdfunding Success

New ventures needing investment often turn to crowdfunding platforms such as Kickstarter, StartEngine, and Indiegogo to reach funders and generate exposure to angel investors, venture capitalists, Read More...

Category: Research Insight

Authors: Thomas Allison , Benjamin Warnick , Blakley Davis and Melissa Cardon

To Attract Crowdfunding, Mystify Them With Your Logo

It’s been well documented that the design of a label or logo can play a big role in shaping what people think of a brand and whether they buy (Luffarelli et al., 2018; Stamatogiannakis et Read More...

Category: Research Insight

Authors: Ammara Mahmood , Jonathan Luffarelli and Mudra Mukesh

Crowdfunded Ventures: Where Angels Dare to Tread

By Sandy Yu, Scott Johnson, Chiayu Lai, Antonio Cricelli and Lee Fleming As Silicon Valley, Boston and metropolitan New York show, entrepreneurship can drive the prosperity of a region -- creating Read More...

Category: Applied and Practice

Authors: Sandy Yu and Lee Fleming