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Old vs. Young Nations: Opportunities and Challenges for Entrepreneurs
The book is based on research that we have done, both independently and jointly, in the area of strategic Read More...
Category: Research Insight
Authors: Alfred Marcus and Mazhar Islam
Authenticity Lessons From the Craft Beer Industry
Our research sought to find out how companies whose products depend on being perceived as “authentic” Read More...
Category: Research Insight
Authors: Stanislav Dobrev and Cameron Verhaal
What If Activists Target My Company?
Our research set out to determine how activists drive responsible innovation in businesses, and which Read More...
Category: Research Insight
Authors: Theodore L. Waldron , James C Wetherbe , Chad Navis , Elizabeth Karam and Gideon Markman