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Your Voice Can Influence Your Crowdfunding Success

According to our research recently published in the Journal of Business Venturing, the characteristics Read More...

Category: Research Insight

Authors: Thomas Allison , Benjamin Warnick , Blakley Davis and Melissa Cardon

To Attract Crowdfunding, Mystify Them With Your Logo

Our findings build on established research about how visual cues can attract attention and influence Read More...

Category: Research Insight

Authors: Ammara Mahmood , Jonathan Luffarelli and Mudra Mukesh