Richard M. Schulze Family Foundation Distinguished Professor / Weinert Center for Entrepreneurship / University of Wisconsin-Madison
Steve Blank is a former entrepreneur and teacher who invests in startups; Bob Dorf has a background in venture capital. Their book helps entrepreneurs follow a process that will reduce their risks of over-investing in ideas too quickly, and likely improves the odds that entrepreneurs are on the right path by discovering a way to meet the needs of an unknown body of customers in a way that's repeatable. The book’s processes for entrepreneurs are very similar to the scientific process that scholars use to discover make new inventions and new academic discoveries. The book is a must-read for aspiring entrepreneurs.