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EDITOR'S NOTE: This article was produced in partnership with Strategic Entrepreneurship Journal, a leading academic journal, as part of our effort to highlight some of the cutting edge research being
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Category:
Research Insight
Should You Brand Your Family Business? Evidence from Research and Practice
Should you join the growing number of family businesses that proudly promote the fact that they are (and have been) family owned – for decades, some even for centuries? Or do you prioritize your
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Category:
Applied and Practice
Author:
Claudia Binz Astrachan
If you’re like many entrepreneurs, you've got a product or service and are looking to increase the number of people you sell it to. Finding and reaching the people who have the problem that your
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Category:
Practice Insight
Author:
Max Mirho
EDITOR'S NOTE: This article is part of America's Entrepreneurs , a Next Avenue initiative made possible by the Richard A. Schulze Family Foundation and EIX . If you're planning to start a part-time
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Category:
Features
Author:
Drew Cheneler
It’s been well documented that the design of a label or logo can play a big role in shaping what people think of a brand and whether they buy (Luffarelli et al., 2018; Stamatogiannakis et
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Category:
Research Insight
How Values-Based Communication Can Promote Racial Justice and Equality
These are turbulent times. Battered from the pandemic’s economic hardship, and following the murder of George Floyd in Minneapolis on May 25, 2020, citizens of all races, ages and other
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Category:
Commentary
Entrepreneurship comes in different forms, and the experience of being a solo entrepreneur - or a “company of one” - is a form that’s attracting a great deal of interest today. In this Q&A
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Category:
Interviews
Family Businesses Can Help One Another
Measures to “flatten the curve” of the COVID-19 pandemic, such as limiting public gatherings and forcing the extended closure of non-essential businesses, have created one of the direst threats
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Category:
Commentary
Sometimes an innovator or new company has an idea for a product that seems to have blockbuster potential -- only to fizzle and flop. Why does this happen? In this interview with EIX's Kim
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Category:
Interviews
Author:
Kimberly Eddleston
I grew up in Ireland, and my family hails from Ballyhaunis in County Mayo. Dad was a small business owner, who used his trusty cab to provide service to our neighbors. Dad provided my first exposure
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Category:
Applied and Practice
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