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Founder CEO Passion in Selling the IPO
EDITOR'S NOTE: This article was produced in partnership with Strategic Entrepreneurship Journal, a leading academic journal, as part of our effort to highlight some of the cutting edge research being Read More...
Should You Brand Your Family Business? Evidence from Research and Practice
Should you join the growing number of family businesses that proudly promote the fact that they are (and have been) family owned – for decades, some even for centuries? Or do you prioritize your Read More...
Use Digital Marketing to Build Demand for Your Product
If you’re like many entrepreneurs, you've got a product or service and are looking to increase the number of people you sell it to. Finding and reaching the people who have the problem that your Read More...
Category: Practice Insight
5 Digital Marketing Strategies to Launch a Business
EDITOR'S NOTE: This article is part of America's Entrepreneurs , a Next Avenue initiative made possible by the Richard A. Schulze Family Foundation and EIX . If you're planning to start a part-time Read More...
Category: Features
To Attract Crowdfunding, Mystify Them With Your Logo
It’s been well documented that the design of a label or logo can play a big role in shaping what people think of a brand  and whether they buy (Luffarelli et al., 2018; Stamatogiannakis et Read More...
How Values-Based Communication Can Promote Racial Justice and Equality
These are turbulent times. Battered from the pandemic’s economic hardship, and following the murder of George Floyd in Minneapolis on May 25, 2020, citizens of all races, ages and other Read More...
My Life as a Globe-Trotting Solo Entrepreneur
Entrepreneurship comes in different forms, and the experience of being a solo entrepreneur - or a “company of one” - is a form that’s attracting a great deal of interest today. In this Q&A Read More...
Family Businesses Can Help One Another
Measures to “flatten the curve” of the COVID-19 pandemic, such as limiting public gatherings and forcing the extended closure of non-essential businesses, have created one of the direst threats Read More...
The 5 Mortal Sins of New Product Development
Sometimes an innovator or new company has an idea for a product that seems to have blockbuster potential -- only to fizzle and flop.  Why does this happen? In this interview with EIX's Kim Read More...
My Entrepreneurship Journey: Ireland to the Middle East and America
I grew up in Ireland, and my family hails from Ballyhaunis in County Mayo. Dad was a small business owner, who used his trusty cab to provide service to our neighbors. Dad provided my first exposure Read More...

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