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EDITOR'S NOTE: This article was produced in partnership with the Journal of Business Venturing, a leading journal in the field of entrepreneurship, as part of EIX’s mission to bring research-proven
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Category:
Research Insight
Should Family Members Be the 'Face' of Your Company?
Around the globe, advertisements for family businesses regularly include expressions like: “Our family serving yours for the last three generations” and, “Our name on the product guarantees its
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Category:
Commentary
Using Family History for Competitive Advantage
Family businesses often have dense histories interweaving both the family and the business and involving more than just the past. Our recent study (Ge, De Massis & Kotlar, 2022), shows that
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Category:
Research Insight
Editor’s note: In this series, Next Avenue will follow Patricia Wynn as she embarks on becoming an entrepreneur with her North Carolina lifestyle assistant business. Future installments will note
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Category:
Features
Author:
Leslie Hunter-Gadsden
Abundant Marketing Resources Can Hinder Family Firm Innovation
Most people would agree that businesses benefit from three core marketing resources: strong market knowledge, great relationships with customers and suppliers, and a sterling public image, brand, and
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Category:
Research Insight
Many entrepreneurs have grown up in a globally integrated, digital world where online commerce and tools make it easy to sell a product or service worldwide. Some startups may even locate an office
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Category:
Research Insight
10 Tips for a Blog that Builds Readership and Business
At dinner recently, a friend (Dave’s) began to kvetch about her adulting son. He had lived with her and her husband for a year after college. Finally, the grumpy, underemployed ingrate had moved
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Category:
Commentary
Back in the depths of the Great Recession, two World Wide Web pioneers set up shop on Menlo Park, Calif.’s venture capital enclave, Sand Hill Road. Marc Andreessen and Ben Horowitz of early Web
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Category:
Applied and Practice
EDITOR'S NOTE: This article was produced in partnership with Strategic Entrepreneurship Journal, a leading academic journal, as part of our effort to highlight some of the cutting edge research being
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Category:
Research Insight
Should You Brand Your Family Business? Evidence from Research and Practice
Should you join the growing number of family businesses that proudly promote the fact that they are (and have been) family owned – for decades, some even for centuries? Or do you prioritize your
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Category:
Applied and Practice
Author:
Claudia Binz Astrachan
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