Most people would agree that businesses benefit from three core marketing resources: strong market knowledge, great relationships with customers and suppliers, and a sterling public image, brand, and
Read More...
EDITOR'S NOTE: This article was produced in partnership with Strategic Entrepreneurship Journal, a leading academic journal, as part of our effort to highlight actionable cutting-edge research on
Read More...
Apple has become the standard bearer for products that are both technologically complex and simple to use. The Apple TV remote has two buttons and a ring, whereas the typical cable remote has
Read More...
In his book Lean Startup in Large Organizations , corporate innovation expert Jim Euchner offers a systematic approach to successfully implementing Lean Startup practices in established
Read More...
For several decades, entrepreneurship scholarship has been fixated on understanding the “the processes of discovery, evaluation, and exploitation of opportunities” (Shane & Venkataraman,
Read More...
The year-end is traditionally a time for setting new goals for the coming year, but if we've learned anything from 2020 and 2021 it's that our best-laid plans must be flexible. The continued
Read More...
EIX is featuring interviews that explore the principles outlined in Steve Blank and Bob Dorf's book, "The Startup Owners Manual: The Step-by-Step Guide for Building a Great Company." This
Read More...
EIX will feature interviews that explore the principles outlined in Steve Blank and Bob Dorf's book, "The Startup Owners Manual: The Step-by-Step Guide for Building a Great Company." This interview
Read More...
In these times of change and uncertainty, one thing is still certain: product-service innovation remains the lifeblood of family firms. Without innovating, pioneering competitors will make existing
Read More...
The winning Rutgers University team included (left to right) Juliet Petillo, Harrison Zhang, Clairisse Whang and Alyssa Krisinski MINNEAPOLIS, April 26, 2021 – For the first time in its
Read More...