Profile

Member since 2023

Public Member

Cristina Bettinelli

Professor / Department of Management / University of Bergamo

Authored Resources

Falling from Grace: How Scandals Affect Family Businesses

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Feuds, deception and bad behavior can undermine your brand and your family's image. Here are four types of scandals and some notorious examples.

Will Your In-Laws Help or Hurt Your Family Business?

4913 views

As the Gucci and royal families show, in-laws can complicate things. Here's how family businesses can benefit from their perspectives and minimize conflict.