Kent R. Hance Regents Chair in Entrepreneurship / Jerry S. Rawls College of Business / Texas Tech University
One of the most meaningful books on entrepreneurship I’ve read is Steve Jobs, the self-titled biography of Apple’s creative genius by Walter Isaacson. In telling the story of Jobs’ catastrophic failures and monumental successes as an entrepreneur and an executive, Isaacson enables attentive readers to learn from how one of history’s most successful entrepreneurs thought, felt, and acted throughout his career. Isaacson also highlights the Jobs’ rare proficiency in creating needs that did not previously exist, forever changing how we interact with technology—an aspiration for many entrepreneurs.