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Overfunded Crowdfunded Projects: An Even Bigger Headache?
Overfunded Crowdfunded Projects: An Even Bigger Headache?
What’s better than fully funding your crowdfunding campaign? You might think it's raising far more than you requested. Turns out, having too much of a good thing creates unexpected, complex Read More...
Category: Commentary
Authors: Eden Blair and Tanya Marcum
The Power of 'Wow' to Attract New Customers
The Power of 'Wow' to Attract New Customers
Years ago, millions of consumers discovered something that they never knew they needed: TIVO, which ultimately would change the way they watched television and disrupt an entire industry. That Read More...
Category: Commentary
Author: Eden Blair
Entrepreneurs Can Benefit Society
Entrepreneurs Can Benefit Society
Entrepreneurs play a huge role in society by bringing underappreciated products to market -- products that can help people but that big companies are too busy or disinterested to develop. In the Read More...
Category: Commentary
When Kickstarter Campaigns Don’t Deliver: A Case Study of Phenom Fabrics
When Kickstarter Campaigns Don’t Deliver: A Case Study of Phenom Fabrics
Introduction In October of 2014, Frances Courtepointe 1 started a Kickstarter campaign for her venture Phenom Fabrics 1 . She promised hand dyed fabric "fat-quarter" cuts -  a 18” x Read More...
Category: Case Studies
Authors: Eden Blair and Tanya Marcum
'L3C' Designation Doesn't Matter to Consumers
'L3C' Designation Doesn't Matter to Consumers
In the alphabet soup of corporate structuring, being an “L3C” says that a company is committed to social or environmental goals as well as its stockholders. Unlike the nonprofit Read More...

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